Sears Roebuck & Co.

 

Sears, Roebuck & Co. (Chicago, IL) -

Most, if not all discovered sources (including Sears history archive) claim that Sears registered the Craftsman trademark on May 20, 1927.  However, Sears registered multiple trademarks in 1927, but none on May 20.  There were also no labels registered, nor any trademarks applied for that match that date.  In addition, Craftsman lore states that Mr. Arthur Barrows facilitated the "purchase" of the Craftsman Trademark for $500 from the Marion - Craftsman company in October, 1927.  The problem with that story is that the Marion-Craftsman company didn't exist until December of 1927.

The "stylized text in a wave" trademark below is the earliest Craftsman trademark found to date.

Trade Names, Brands & Trademarks

  • TM #302,001 for Levels, Mitre Boxes & Squares (Registered 1/10/1933) Not Found in Patent Office DB.
  • TM #303,514 for Sharpening Stones and Grinding Wheels (Registered 3/21/1933) Not Found in Patent Office DB.
  • TM #304,812 for Portable Electric Drills and Saws and Motors (Registered 4/25/1933) Not Found in Patent Office DB.
  • CRAFTSMAN - Block Text (Mechanics Tools) (First Use 10/28/1927) NOTE: (This TM refers to the first Craftsman TM above but does not refer to any other TM)
  • TM #308,424 for Precision Tools (Registered 9/26/1933) Not Found in Patent Office DB.
  • CRAFTSMAN - Block Text (Power and non-Power Push Mowers & Lawn Trimmers) (First Use 1/1935)
  • CRAFTSMAN - Text in an Arch (Ball Bearings) (First Use 9/1940)

 

Tools

First Use

10/28/1927

Lawn Mowers, Non-Power Lawn Mowers, Lawn Trimmers

1/1934

Adzes

1/1936

Pipe Wrenches, Pipe Cutters, and Punches

1/1937

Ball Bearing Sets

9/1940

Coping Saws, Paint Sprayers, and Hand Lawn Clippers

1/1941

Pocket Knives

7/1941

Scythes and Shears

1/1942

Cleavers, Roofing Knives, Carving Sets, Putty Knives, Butcher Knives, Paring Knives, Bread Knives, and Wall Scrapers

7/1942

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  • COMPANION - Block Text (Automobile Tires) (First Use 2/2/1931)
  • COMPANION - Block Text (Machinery and Tooling of all types) (First Use 7/1/1933)
  • SAMSON - Block Text (Vises) (First Use 1/31/1909)
  • Master Craftsman - text, Master over Craftsman Underline (Wood Power Tools) (First Use 9/1/1934)

  • DUNLAP - "The outer elipse is lined for gold and the inner elipse is lined for black" (Mechanics Tools) (First Use 1/23/1937)

  • Crafty - Underlined (Small Hand Power Tools) (First Use 8/1939)

  • CRAFTSMAN (All Tools - See below) (First Use - See Below Table)

    Tool Type / Group First Use
    10/28/1927
    7/1930
    1/1933
    1/1934
    1/1935
    1/1936
    1/1937
    1/1938
    1/1940
    9/1940
    1/1941
    7/1941
    1/1942
    7/1942
    1/1943
    7/1944
    1/1945
    7/1945
    1/1946
    7/1946
    12/1946
    1/1947
    7/1947
    1/1948

    5/1931
    • CRAFTSMAN - Block Text (Squares, Levels, etc. - See Link for More - See page 2 for breakout of First Use dates by product type) (First Use 10/28/1927)
    • CRAFTSMAN ​- text in an arch (Buffing & Polishing Equipt.) (First Use 5/9/1931)
    • DUNLAP - in football shaped text (Miter Boxes, Squares, Levels, etc.) (First Use: Miter Boxes, Levels, Rules, Squares, Feeler Gauges: 7/15/1937 // First Use: Measuring Tapes: 1/15/1940 // Calipers and Protractors: 1/15/1942 // First Use: Plumb Bobs: 1/15/1945)

    • DUNLAP - in football shaped text (Most all other tools not listed in Dunlap one bullet above) (First Use 1/23/1937) NOTE: See link for tool first use breakout.

    • DUNLAP- in football shaped text ​(Grinding Stones/Abrasives) (First Use 7/15/1937) NOTE: See link for tool first use breakout.

    DUNLAP Tool Groups:

    DUNLAP First Use Dates Corresponding with the above Tool Groups:

    • CRAFTSMAN​ - Block Text (Tool Boxes, oil cans, etc.) (First Use: Tool Boxes, Chests, Drill Cases & Stands: 1/1935 // First Use: Oil Cans: 1/15/1946 // First Use: Hose Reels: 1/15/1942) ​NOTE: This document lists many prior trademarks, most listed above.  Some however do not come up in TESS nor TSDR, Registration #s:
      • 302,001
      • 302,839
      • 303,514
      • 304,812
      • 308,424
    • ARC JOINT - Block Text (Pliers) (First Use 1/1/1954)
    • RASPLANE - Block Text (Abrading Hand Tools) (First Use 12/5/1957)
    • HEADLINER - Block Text (Hand Hammers) (First Use 12/14/1962)
    • PULL 'N PRY - Block Text (All Purpose Pry Bar) (First Use 12/30/1964)
    • COMPANION - Block Text (Mechanics Tools, Vises, etc. - Click Link for List of Tools) (First Use 3/13/1968)
    • COMPANION - Block Text (Levels, Squares, etc. - Click Link for List of Tools) (First Use 7/16/1968)
    • Logo - Circle with Anvil and SS inside (Stainless Steel Wrench) (First Use 11/28/1969)

     

     

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