Craftsman (Sears)

Most, if not all discovered sources (including Sears history archive) claim that Sears registered the Craftsman trademark on May 20, 1927.  However, Sears registered multiple trademarks in 1927, but none on May 20.  There were also no labels registered, nor any trademarks applied for that match that date.  In addition, Craftsman lore states that Mr. Arthur Barrows facilitated the "purchase" of the Craftsman Trademark for $500 from the Marion - Craftsman company in October, 1927.  The problem with that story is that the Marion-Craftsman company didn't exist until December of 1927.

The "stylized text in a wave" trademark below is the earliest Craftsman trademark found to date.

Brands, Trade Names & Trademarks

  • Craftsman - stylized text in a wave (Carpenters' Tools) (First Use 10/28/1927)
  • TM #302,001 for Levels, Mitre Boxes & Squares (Registered 1/10/1933) Not Found in Patent Office DB.
  • TM #303,514 for Sharpening Stones and Grinding Wheels (Registered 3/21/1933) Not Found in Patent Office DB.
  • TM #304,812 for Portable Electric Drills and Saws and Motors (Registered 4/25/1933) Not Found in Patent Office DB.
  • CRAFTSMAN - text (Mechanics Tools) (First Use 10/28/1927) NOTE: (This TM refers to the first Craftsman TM above but does not refer to any other TM)
  • TM #308,424 for Precision Tools (Registered 9/26/1933) Not Found in Patent Office DB.
  • CRAFTSMAN - Text (Power and non-Power Push Mowers & Lawn Trimmers) (First Use 1/1935)
  • CRAFTSMAN - Text in an Arch (Ball Bearings) (First Use 9/1940)
  • CRAFTSMAN - Underline (Most Tools - See Link for List) (First Use 10/28/1927)
  • COMPANION (Automobile Tires) (First Use 2/2/1931)
  • COMPANION (Machinery and Tooling of all types) (First Use 7/1/1933)
  • SAMSON (Vises) (First Use 1/31/1909)
  • Master Craftsman - text, Master over Craftsman Underline (Wood Power Tools) (First Use 9/1/1934)
  • Multiple Embedded Ovals (Mechanics Tools) (First Use 1/23/1937)
  • DUNLAP - inside multiple embedded ovals (Mechanics Tools) (First Use 1/23/1937)
  • Crafty - Underlined (Small Hand Power Tools) (First Use 8/1939)
  • CRAFTSMAN - text (All Tools) (First Use:
    • Group A (Augers, Hatchets, Planes, Ratchet Wrenches, Saws, Hand Drills, Vises, many others - See List on Page 1 of Link) (First Use 10/28/1927)
    • Group B (Axe, Hammer and Hatchet Handles) (First Use 7/1930)
    • Group C (Arbors & Chucks) (First Use 1/1933)
    • Group D (Mowers & Trimmers, Glass Cutters)(First Use 1/1934)​
    • Group E (Thread Cutting Tools, Start Drills, Cross Rim Wrenches) (First Use 1/1935)​
    • Group F (Adzes, Turf Edgers)(First Use 1/1936)​
    • Group G (Pipe Wrenches and Cutters, Punches)(First Use 1/1937)​
    • Group H (Pinch & Pry Bars, Plasters' Hawks) (First Use 1/1938)​
    • Group I (Screw Extractors, Screwdrivers, Bricklayers' Hammers) (First Use 1/1940)​
    • Group J (Ball Bearing Sets) (First Use 9/1940)​
    • Group K (Coping Saws, Paint Sprayers, Hand Lawn Clippers) (First Use 1/1941)​
    • Group L (Pocket Knives) (First Use 7/1941)​
    • Group M (Scythes, Drill Presses, Hedge Trimmers, Sanders, Forks, Shovels, Rakes, etc. - Please see link for more) (First Use 1/1942)​
    • Group N (Clevers, Many Knife Types, Trowels) (First Use 7/1942)​
    • Group O (Post Hole Augers, Countersink Bits, Nail Sets, Scratch Awls, Pipe Vises) (First Use 1/1943)​
    • Group P (Scribers) (First Use 7/1944)​
    • Group Q (Reamers, Pullers, Small Tools - Please see Link for More) (First Use 1/1945)​
    • Group R (Circle Cutters, Stud Removers, Flaring Tools) (First Use 7/1945)​
    • Group S (Engine Tools - Please see Link for More) (First Use 1/1946)​
    • Group T (File Holders, Steel Letters and Figures, Bricklayers' Chisels, Pulleys) (First Use 7/1946)​
    • Group U (Razor Blades) (First Use 12/1946)​
    • Group V (Saw, Snip and Hammer attachments for Gas Powered Drills and chain Saws) (First Use 1/1947)​
    • Group W (Many Mechanics' Tools - Please see List for More) (First Use 7/1947)​
    • Group X (Long Handled Floor Scrapers, Lawn Mowers) (First Use 1/1948)​
    • Group Y (Polishing Heads) First Use 5/1931)
  • CRAFTSMAN ​- text (Squares, Levels, etc. - See Link for More - See page 2 for breakout of First Use dates by product type) (First Use 10/28/1927)
  • CRAFTSMAN ​- text in an arch (Buffing & Polishing Equipt.) (First Use 5/9/1931)
  • DUNLAP - in football shaped text (Miter Boxes, Squares, Levels, etc.) (First Use: Miter Boxes, Levels, Rules, Squares, Feeler Gauges: 7/15/1937 // First Use: Measuring Tapes: 1/15/1940 // Calipers and Protractors: 1/15/1942 // First Use: Plumb Bobs: 1/15/1945)
  • DUNLAP - in football shaped text (Most all other tools not listed in Dunlap one bullet above) (First Use 1/23/1937) NOTE: See link for tool first use breakout.
  • DUNLAP- in football shaped text ​(Grinding Stones/Abrasives) (First Use 7/15/1937) NOTE: See link for tool first use breakout.
  • CRAFTSMAN​ - text (Tool Boxes, oil cans, etc.) (First Use: Tool Boxes, Chests, Drill Cases & Stands: 1/1935 // First Use: Oil Cans: 1/15/1946 // First Use: Hose Reels: 1/15/1942) ​NOTE: This document lists many prior trademarks, most listed above.  Some however do not come up in TESS nor TSDR, Registration #s:
    • 302,001
    • 302,839
    • 303,514
    • 304,812
    • 308,424
  • ARC JOINT (Pliers) (First Use 1/1/1954)
  • RASPLANE (Abrading Hand Tools) (First Use 12/5/1957)
  • HEADLINER (Hand Hammers) (First Use 12/14/1962)
  • PULL 'N PRY (All Purpose Pry Bar) (First Use 12/30/1964)
  • COMPANION (Mechanics Tools, Vises, etc. - Click Link for List of Tools) (First Use 3/13/1968)
  • COMPANION (Levels, Squares, etc. - Click Link for List of Tools) (First Use 7/16/1968)
  • Logo - Circle with Anvil and SS inside (Stainless Steel Wrench) (First Use 11/28/1969)
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